I’m a Brand Partnerships and Influencer Marketing Leader with a proven track record of building high-impact campaigns that connect global brands with the right audiences through the creator economy. Over the past 6+ years, I’ve helped companies scale revenue, expand reach, and create authentic brand stories—partnering with household names like Amazon Web Services, Tim Hortons, Bud Light, FabFitFun, Teen Vogue, and more. What drives me is the challenge of translating creative storytelling into measurable business outcomes. From launching new creator programs to negotiating multi-million-dollar brand deals, I excel at designing partnership strategies that increase awareness, strengthen customer loyalty, and deliver ROI at scale. My career journey reflects a steady growth from account coordination to strategic leadership—earning multiple promotions in under two years at The Shelf. Along the way, I’ve led cross-functional teams across North America, managed portfolios of global clients, and overseen partnerships that boosted brand awareness by up to 80% and sales by 25%. Beyond campaign execution, I see myself as a connector of people and ideas. I thrive on building long-term relationships with clients, creators, and stakeholders, while staying ahead of industry shifts in influencer marketing and social commerce. As I continue to grow, my mission is clear: to shape the future of influencer marketing by blending creativity, data-driven insights, and leadership that empowers both brands and creators.
Passionate about bringing clients success in the world of Media
Conducted interviews with award-winning musicians and internationally recognized experts. Edited interviews with award-winning, internationally recognized leaders including Maya Angelou, Dr. Jane Goodall and Arun Manilal Gandhi.
I am skilled in copywriting, audio production and interviewing. I have worked with many companies across South Western Ontario and have been praised for my keen attention to detail.
I am, at heart, a writer and a content creator. In my spare time I enjoy writing articles, creating short videos and improving on my video and photo editing skills.
I love to tell stories and make people laugh. I graduated from Radio Broadcasting at Fanshawe College where I learned skills above industry standard. I am proficient with the Adobe Creative Suite. I am also a graduate of the University of Calgary's Digital Marketing program. I learned how audiences connect and how media can be used to convey messages in a variety of ways. I'm hard working and always maintain a sense of humour no matter the task. I have research experience as well as experience with creative thinking and keen problem solving abilities.
My education has provided me with skills applicable to many fields and I am adept at social media marketing and content creation.