I’m a Brand Partnerships and Influencer Marketing Leader with a proven track record of building high-impact campaigns that connect global brands with the right audiences through the creator economy. Over the past 6+ years, I’ve helped companies scale revenue, expand reach, and create authentic brand stories—partnering with household names like Amazon Web Services, Tim Hortons, Bud Light, FabFitFun, Teen Vogue, and more. What drives me is the challenge of translating creative storytelling into measurable business outcomes. From launching new creator programs to negotiating multi-million-dollar brand deals, I excel at designing partnership strategies that increase awareness, strengthen customer loyalty, and deliver ROI at scale. My career journey reflects a steady growth from account coordination to strategic leadership—earning multiple promotions in under two years at The Shelf. Along the way, I’ve led cross-functional teams across North America, managed portfolios of global clients, and overseen partnerships that boosted brand awareness by up to 80% and sales by 25%. Beyond campaign execution, I see myself as a connector of people and ideas. I thrive on building long-term relationships with clients, creators, and stakeholders, while staying ahead of industry shifts in influencer marketing and social commerce. As I continue to grow, my mission is clear: to shape the future of influencer marketing by blending creativity, data-driven insights, and leadership that empowers both brands and creators.
Passionate about bringing clients success in the world of Media
Produced interviews with bestselling authors, award-winning journalists, and 30-Under-30 entrepreneurs who have worked with figures like Oprah Winfrey, Arianna Huffington, and Sara Blakely. I've also delivered talks on podcast audience engagement at academic conferences from MeCCSA and the ECREA, including a celebration of the BBC 100. I have a BA in Media, Information and Technoculture, a Diploma in Radio Broadcasting and an MA in Media Production
Skill sets range from production, artwork, scoring, and post production. I specialize in media theory and have spoken at international conferences about podcast audiences. Worked with Moody's Corporation, WEConnect International, Playback Magazine, Toronto Metropolitan University, the Aga Khan Museum and more as a consultant, producer and content strategist. My audience research has helped to establish creative and distribution partnerships with TVOntario, PBS, and Alchemiya; as well as front-page features from the editorial teams at Apple Podcasts and Stitcher (RIP).
I'm a writer, content creator, pop culture consumer, and media lover. I love to tell stories and make people laugh. I am a graduate from Radio Broadcasting at Fanshawe College, where I learned broadcast skills above the industry standard. I am proficient with MediaTouch, Adobe Audition, and Adobe Premiere, and have performed both on and off air duties at the three stations Fanshawe runs, including CIXX FM The X. I am also a graduate of Brock's Media & Communication Studies program with excellent written and oral communication skills. I learned how audiences connect to media and how media can be used to convey messages in a variety of ways. I love to analyze films, television, advertising, comics, and most importantly audiences and discover what is being communicated to whom. I also graduated with a minor in Gender Studies, where I developed my passion for social justice and human rights. I interned with Brock University's Department of Human Rights and Equity where I contributed research and content towards the prevention of sexual violence on campus and the official plan set in place for that cause. I'm hard working and always maintain a sense of humour no matter the task. I have research experience as well as experience with creative thinking and problem solving abilities. I can be counted on to come up with outside-the-box ideas and to keep a positive and optimistic outlook on all projects. My education has provided me with skills applicable to many fields, including marketing, web design, and social media creation and updating. I can (and have, and will) make friends with anyone and everyone, and love being part of a high energy and highly motivated team.