I completed an accelerated Digital Marketing program through the University of Calgary’s Continuing Education, finishing with a 4.0 GPA.
I took the program to build on the hands-on experience I’d already gained in content and radio, and to get a stronger foundation in digital strategy. The courses covered emerging marketing approaches, omnichannel engagement, campaign planning, and using data and metrics to measure and improve results.
It was a practical way to formalize skills I was already using and to better understand how to apply them across different platforms and audiences.